City Pages: Cocktailian

Event Branding

Libations from both local and national distilleries and wineries. From neat sips of micro-distilled spirits to tastes of craft cocktails, guests will have the opportunity to indulge in 20+ premium samples coming from the Twin Cities and beyond. Educational demos by local mixologists, restaurant sampling and a live music performance by JT Bates Trio.

Inspired by the sophisticated, burgeoning cocktail culture of the Victorian era, Cocktailian seemed to be a fitting title for City Pages’ latest signature event. After solidifying the concept and gaining approval from stakeholders, myself and the City Pages production team set to work on creating a marketing campaign to appeal to partners, vendors, and cocktail aficionados. A mixture of print ads, social media posts, digital campaigns, and promotional giveaways lead to a successful event with high ticket sales and large turnout.